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Architeam
Giving Architeam an identity to take the recruiting industry by storm. Say hello to the new way to get hired and recruit specialists in your field. Architeam is the new recruitment tool on the block, using specialist ai to help find you the best jobs and the best candidates saving everyone time.
To create a brand that will stand out in multiple industries as a leader in recruitment. The challenge; to make the identity speak to specialists in very different sectors, creating something that will speak to all kinds of industry specialists from medical to financial to legal.
Architeam are a forward thinking, solutions driven recruitment company. Passionate about providing the highest quality jobs and services.
The ethos that makes Architeam who they are is expressed through every part of it's brand new identity. A vibrant blue-green-pruple gradient brightly floats on a sea of deep blue-purple gradient- a symbol of the smooth experience both employeers and job seekers will experience when using the service – replaces the blue and white so beloved by many recrtuitment companies. An slick and professional tone of voice was penned to be instantly understood and create an approachable, no-nonsense character. It’s amplified by a clean, strapline, headline typeface, incorporating the curved letterforms that reflect the curve of the logo, partnered with the Arch in Architeam.
The Gradient of the ident in the logo represents the 3 core industries that Architeam specialise in. Each having its own set of sub brand identities with it's colour ways. It gives each sector it's own personality, and set of requirements that set them apart. The skills required in finance are not those in the medical sector.
Every other part of the visual identity has been considered and designed with the customer in mind.
Building a brand to relate to within a industry flooded with similar promises and identifiers is the liferaft companies need to not just stay afloat, but to sail to success.
Defining the brand is just the beginning.Working with the team at Architeam to ensure the brand can grow, on a multiplatform basis, sees the start of a new empire within the recruitment industry. Across different product screens, website pages, and a multi-sector audience with different needs. The Architeam brand and website is blossoming and is ready to grow.
