Clicked

The Dating Game Reimagined

The modern world of dating is cut throat and a multi-million dollar industry. Meet the app trying to turn the dating game on it's head, for the better. Clicked is for singles who want don't want to mindlessly swipe through potential matches or talk to someone for weeks only to be disappointed when they meet in real life and don't connect. Filament Creative were tasked with creating a visual identity for this disruptive dating app. It must evoke fun, friendliness and passion.

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We wanted to create a brand to match the energy of this exciting new approach to dating, a zesty red to represent the passion for both hobbies, as well as romance. And an off-white cream that denotes a softer side to the dating industry, this is a brand that cares about it's customer.

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The importance of how the brand speaks to people is also reflected in the app flow and interface. Working with clicked, we have designed the base of an app that flows, is easy and fun to use and above all helps bring the purpose of the brand to life helping to build stong connections.

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