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Melanie plant psychotherapy
Oh Pup's harnesses are for dogs who turn heads and have fun whislt doing so. Their aim is to bring a dog harness to the market that not only looks great but is also practical, sturdy and good for the dogs wearing it.
Create a visual identity to reflect the core essence of the product. It must be a brand full of fun and personality and encapsulate the practicality of the harnesses.
This brand needed to reflect the intent and personality of the product. Afterall it's for the owner just as much as the dog so we've created a drool-worthy brand to appeal to dog parents who want to look as good as their dogs, with bucket hats and reusable bags to match.
Coining the strapline 'adventure looks good' to work alongside a fun yet sturdy typeface and adding some bones and hearts for good measure as part of the main lock up. Establishing a fun tone of voice to give even more personality and language that resonates with the customer, and not to mention fun illustrations and cute photography to really make the brand come to life. This is a brand brimming with personality. Giving the company an identity to stand out in a saturated market and giving them an personality that will resonate with their customer to create brand loyalty and recognition.
