Digital Campaign | Motion Graphics
Boosting awareness and sales with impactful campaigns and creating a new obsession.
ROAS 158% above forecast
Working closely with the ebuyer brand manager, we curated emotive campaigns that cut through social noise to establish AlphaSync as a disruptive yet household name for gamers in the UK. We wanted to tap into the excitement of gaming with thrilling product footage, dramatic video edits to hook our audience and encapsulate the drama of gaming. "The Obsession Starts Now" took social media by storm, driving consumers to a landing page designed to encapsulate the Alphasync brand and campaign, boosting sales and further establishing Alphasync as a pack leader in the gaming industry.
By creating a distinctive visual identity, we have created community, where people can feel a part of something. The brand name itself lent to the pointed peak of the logo and taking inspiration from the fighting stance, legs set wide at the base, arms blocking your body. The main icon was born. Coining the strap line of "Peak Potential" to reflect the possibilities that arise when someone enters the gym.
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